When the story becomes the strategy

As published by Portfolio Adviser on 6th May 2026.

When a narrative becomes powerful enough, it can start to replace analysis altogether.

The AI story may prove broadly correct. But markets that treat possible outcomes as certainties risk losing sight of valuation, durability and fundamentals.

In this article for Portfolio Adviser, our chief investment officer Alexander Philipps explores what happens when “the story becomes the strategy”.

Read the article here.